Dieter Rams' minimalist design principles at Braun directly shaped Apple's aesthetic and user experience. From the SK4 radio to the iPhone, the legacy of 'less, but better' lives on in every clean line and intuitive interface.
Apple’s design language changes slowly-sometimes over decades-but when it finally shifts, it reshapes entire industries. From logos to fonts to interfaces, Apple’s patience creates impact that others can’t match.
Apple is transforming how electronics are made by rethinking materials, energy, and supply chains. From carbon-free aluminum to renewable-powered factories, its partnerships are cutting emissions across the entire product life cycle.
Apple’s success isn’t from offering more choices-it’s from offering fewer. Learn how its disciplined SKU strategy drives premium design, operational efficiency, and unmatched brand loyalty.
Apple switched from titanium to aluminum in the iPhone 17 to fix overheating, improve performance, and reduce weight - not because aluminum is better, but because it works better. Here’s what really changed.
Apple has spent 40 years building accessibility into every product-not as a feature, but as a foundation. From Eye Tracking to Assistive Access, here’s how inclusive design makes technology work for everyone.
Learn when to use sidebars versus tab bars on iPad with iPadOS 18's adaptive navigation system. Discover Apple's best practices, real app examples, and how morphing navigation improves user experience.
Learn how SF Pro Display and SF Pro Text work together on iPad to maximize legibility. Discover when to use each variant, how variable fonts improve readability, and why Apple's typography choices matter for users.
Learn how to design Apple app icons that work across iPhone, Mac, and Watch with Liquid Glass effects, brand consistency, and strict technical rules. Avoid common mistakes and build icons users recognize instantly.
Robert Brunner rebuilt Apple’s design team in the 1990s, hired Jonathan Ive, and led the creation of the PowerBook - shaping Apple’s design DNA before Jobs returned. Kazuo Kawasaki had no role in Apple’s design during this time.
Apple's design consistency across devices comes from a hidden system of tokens, components, and strict governance. Learn how design tokens power their UI, why semantic naming matters, and how to build your own scalable system.
Apple connects its products through invisible visual signals-logo, color, typography, and Liquid Glass UI-that create a seamless, consistent experience across devices. This ecosystem branding builds loyalty by making every interaction feel familiar and unified.