Liquid Glass is Apple's new dynamic design material that scales seamlessly from Apple Watch to Mac, blending transparency, light, and motion into a unified interface. Learn how it works, where it shines, and why accessibility makes it truly revolutionary.
Robert Brunner rebuilt Apple’s design team in the 1990s, hired Jonathan Ive, and led the creation of the PowerBook - shaping Apple’s design DNA before Jobs returned. Kazuo Kawasaki had no role in Apple’s design during this time.
Apple connects its products through invisible visual signals-logo, color, typography, and Liquid Glass UI-that create a seamless, consistent experience across devices. This ecosystem branding builds loyalty by making every interaction feel familiar and unified.
Apple’s translucent plastics and Liquid Glass aren’t just aesthetics-they’re emotional design tools that make technology feel approachable, playful, and alive. From the iMac to iOS 26, transparency has been a quiet revolution.
Apple's Liquid Glass is a new interface material that blends the best of skeuomorphism and flat design, using dynamic light and motion to create a more intuitive, responsive experience across all devices.
Apple reduces cognitive load by removing choices, using smart defaults, and designing for effortless interaction. Their approach isn't about minimalism - it's about making decisions disappear.
Apple's approach to showing, hiding, or removing interface controls is guided by clarity, deference, and consistency. Learn how design principles like Liquid Glass, accessibility, and screen context shape every visible element in iOS, macOS, and beyond.
The iMac G4 'iLamp' redefined desktop computing with its adjustable arm, blending form and function like no computer before. Its ergonomic design became the blueprint for modern monitors.
Apple's cohesive design across devices-powered by Liquid Glass-reduces friction by making interactions feel natural, consistent, and intuitive. From iPhone to Mac, the same visual language creates a seamless experience that users don’t even notice they’re relying on.