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Tag: Apple IDg

Industrial Design at Apple in the 1990s: Brunner, Kawasaki, and the Birth of In-House Design

Industrial Design at Apple in the 1990s: Brunner, Kawasaki, and the Birth of In-House Design
  • Elias Voss
  • Elias Voss

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In the 1990s, Apple moved industrial design in-house under Robert Brunner, creating the IDg and developing the Espresso design language. Kazuo Kawasaki led portable device design. Their work laid the foundation for the iMac and Apple’s design-led future.

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