Tag: premium packaging

Apple doesn't just design products - it designs experiences. The sound of opening an Apple box isn't an accident. It's a carefully engineered cue that tells your brain this is premium. Learn how audio shapes perception and why it matters.

Apple doesn't just design products-they design the moment you first open them. Discover how thousands of hours of prototype testing turn a simple box into a premium experience that shapes brand perception before you even touch the device.