Wolf and Hare

Tag: Kazuo Kawasaki

Industrial Design at Apple in the 1990s: Brunner, Kawasaki, and the Birth of In-House Design

Industrial Design at Apple in the 1990s: Brunner, Kawasaki, and the Birth of In-House Design
  • Elias Voss
  • Elias Voss

5/01
0

In the 1990s, Apple moved industrial design in-house under Robert Brunner, creating the IDg and developing the Espresso design language. Kazuo Kawasaki led portable device design. Their work laid the foundation for the iMac and Apple’s design-led future.

Read More...

Categories

  • Design & Technology (265)
  • Retail Design (15)
  • Design Tools (10)
  • Technology (7)
  • Design & Development (6)

Popular Articles

Apple’s CMF Strategy: The Evolution from Translucent Plastics to Unibody Metal
Apple’s CMF Strategy: The Evolution from Translucent Plastics to Unibody Metal

Apr 9 2026

Designing Third-Party Apps for Liquid Glass: A Developer's Guide
Designing Third-Party Apps for Liquid Glass: A Developer's Guide

Aug 17 2026

Globalization by Design: How Apple Balances Consistency with Local Relevance
Globalization by Design: How Apple Balances Consistency with Local Relevance

May 8 2026

Designing the Apple Store Experience: Try, Learn, and Decide with Confidence
Designing the Apple Store Experience: Try, Learn, and Decide with Confidence

Mar 13 2026

Third-Party Ecosystem Fit: Making Apple Apps Feel Native with HIG
Third-Party Ecosystem Fit: Making Apple Apps Feel Native with HIG

Feb 12 2026

Tags

  • Apple design
  • Apple ecosystem
  • industrial design
  • user experience
  • Apple typography
  • Apple Intelligence
  • Liquid Glass
  • inclusive design
  • Apple design philosophy
  • Apple Human Interface Guidelines
  • Apple packaging
  • Jony Ive
  • iOS design
  • unboxing experience
  • iOS 26
  • Apple accessibility
  • sustainable packaging
  • SF Pro
  • UI design
  • San Francisco font
Wolf and Hare

© 2026. All rights reserved.