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Tag: Jony Ive design

Apple's 1990s Color Strategy: How Platinum and Bondi Blue Saved the Brand

Apple's 1990s Color Strategy: How Platinum and Bondi Blue Saved the Brand
  • Elias Voss
  • Elias Voss

17/08
0

Discover how Apple's shift from beige to vibrant colors like Bondi Blue in the late 1990s transformed personal computing. Explore the design psychology behind the iMac G3 and its lasting impact on tech aesthetics.

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