Apple replaced plastic packaging with 100% fiber-based materials without losing its premium feel. By 2026, over 98% of its packaging is recyclable, made from bamboo, bagasse, and FSC-certified paper-proving sustainability and luxury can go hand in hand.
Apple eliminated plastic from nearly all its packaging by 2025, replacing it with fiber-based materials that match plastic's protection and feel. Learn how molded pulp, smarter design, and supply chain innovation made this possible-and why it's changing the industry.