Tag: Apple unboxing

Sound Design in Packaging: How Apple Uses Audio to Make Unboxing Feel Premium

Apple doesn't just design products - it designs experiences. The sound of opening an Apple box isn't an accident. It's a carefully engineered cue that tells your brain this is premium. Learn how audio shapes perception and why it matters.

Packaging as Retention: How Apple’s Unboxing Experience Keeps Customers Coming Back

20/01
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Apple’s packaging isn’t just a box-it’s a carefully crafted experience that turns unboxing into a memorable ritual. With 87% of users keeping their boxes, it’s clear this design strategy drives lasting loyalty and emotional connection.