Tag: Apple packaging design

Apple replaced plastic packaging with 100% fiber-based materials without losing its premium feel. By 2026, over 98% of its packaging is recyclable, made from bamboo, bagasse, and FSC-certified paper-proving sustainability and luxury can go hand in hand.

Apple doesn't just design products-they design the moment you first open them. Discover how thousands of hours of prototype testing turn a simple box into a premium experience that shapes brand perception before you even touch the device.