Tag: Apple industrial design

Material Transitions in MacBook: Lessons from Unibody Manufacturing

25/03
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Explore the 2008 shift to aluminum unibody manufacturing in MacBooks. Learn how CNC milling replaced multi-part assembly, improved durability, and set a new standard for premium laptop design.

Industrial Design at Apple in the 1990s: Brunner, Kawasaki, and the Birth of In-House Design

In the 1990s, Apple moved industrial design in-house under Robert Brunner, creating the IDg and developing the Espresso design language. Kazuo Kawasaki led portable device design. Their work laid the foundation for the iMac and Apple’s design-led future.