Tag: Apple design history

Hartmut Esslinger and frogdesign created the Snow White design language that turned Apple from a tech startup into a design icon. Its clean lines, white enclosures, and California branding reshaped how the world saw computers.

From the rainbow Apple II logo to the seamless iPhone ecosystem, Apple’s design evolution redefined technology. This timeline traces how simplicity, integration, and bold choices turned Apple into a design powerhouse.