Tag: packaging psychology
The Science Behind Apple's 'Whoosh': How Air Pockets and Design Create Unboxing Anticipation
29/01
0
Apple's iconic 'whoosh' sound isn't luck - it's engineered. Learn how air pockets, friction, and sensory design turn unboxing into a psychological ritual that builds anticipation and lasting emotional connection.
Friction and Drag in Apple Packaging: How Lids Create Ritual and Delight
7/01
0
Apple’s packaging isn’t about protection-it’s about creating a ritual. Through engineered friction, sound, and texture, the unboxing experience turns a simple act into a memorable moment that builds brand loyalty and emotional connection.
