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Packaging as Retention: How Apple’s Unboxing Experience Keeps Customers Coming Back

Packaging as Retention: How Apple’s Unboxing Experience Keeps Customers Coming Back
  • Elias Voss
  • Elias Voss

20/01
0

Apple’s packaging isn’t just a box-it’s a carefully crafted experience that turns unboxing into a memorable ritual. With 87% of users keeping their boxes, it’s clear this design strategy drives lasting loyalty and emotional connection.

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